Our privacy policy

Introduction and Overview
scope
Legal basis
Contact details of the person responsible
Storage period
Rights under the General Data Protection Regulation
Data transfer to third countries
Security of data processing
communication
Data processing agreement (DPA)
Cookies
Webhosting Introduction
Website Modular Systems Introduction
Web Analytics Introduction
Social Media Introduction
Blogs and publication media Introduction
Online Marketing Introduction
Cookie Consent Management Platform Introduction
Security & Anti-Spam
Audio & Video Introduction
Web design introduction
Online map services Introduction
Explanation of terms used
Closing words

Introduction and Overview

We have written this privacy policy (version 25.02.2025-112954991) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain which personal data (hereinafter referred to as "data") we as the controller – and the processors we have commissioned (e.g., providers) – process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important things to you as simply and transparently as possible. Where it promotes transparency, technical Terms explained in a reader-friendly manner, links to further information are provided and Graphics used. We hereby inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if one provides the briefest, most unclear, and legally technical explanations possible, as is often the norm on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you will find some information there that you weren't previously aware of.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be consulted online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read more.

We only process your data if at least one of the following conditions applies:

consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply other conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria This is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), short DSG.
In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions regarding data protection or the processing of personal data, you will find the contact details of the controller in accordance with Article 4 (7) of the EU General Data Protection Regulation (GDPR) below:
CAMPUS Security & Training Group
Dr. Franz Wulz, MBA
Billrothstr. 39 | TOP 13, 1190 Vienna, Austria

Phone: +43 1 293 64 13
Imprint: https://campus-security.group/impressum/

Storage period

Our general principle is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated to create a personal profile of you.
According to Article 16 of the GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this time.
- If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this time.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Director: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship, and in any case only to the extent that it is generally permitted. Your consent is in most cases the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. Further information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.
We will provide you with more detailed information about data transfers to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through design and by default," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection by design (Article 25 paragraph 1 GDPRBy using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you want to learn more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary
👥 Affected parties: All those who communicate with us by phone, email or online form
📓 Data processed: e.g., telephone number, name, email address, entered form data. Further details can be found in the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal regulations
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and legal requirements permit.

e-mail

If you communicate with us via email, data may be stored on your device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To enable efficient communication, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term "data processing agreement" is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone; we also use the services of other companies or individuals. By involving various companies or service providers, we may share personal data for processing. These partners then act as data processors, with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are data processors?

As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, public authority, agency, or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

Affected person (You as a customer or interested party) → Person responsible (we as a company and client) → Processor (Service providers such as web hosts or cloud providers)

Content of a data processing contract

As mentioned above, we have concluded a Data Processing Agreement (DPA) with our partners who act as data processors. This agreement stipulates, above all, that the data processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, electronic contract conclusion is also considered "written" in this context. Personal data will only be processed on the basis of the contract. The contract must contain the following:

Commitment to us as responsible parties
Duties and rights of the controller
Categories of data subjects
Type of personal data
Type and purpose of data processing
Subject and duration of data processing
Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important obligations are:

To ensure data security measures
to take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis with regard to the personal data received
Sub-processors may only be commissioned with the written consent of the controller

You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html A sample contract is presented here.

Cookies

Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: Depends on the specific cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the cookie used. Further details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112954991-9
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The specific cookies we use depend on the services used and are explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages, and only later proceeds to checkout. These cookies ensure that the shopping cart is not deleted, even when the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage duration of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies via your browser at any time (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have been in existence since 2009. They state that the storage of cookies is a consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary considerably across EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which was replaced by the Digital Services Act (DDG) in May 2024.

For absolutely necessary cookies, even if no consent has been given, legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Webhosting Introduction

Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By "website," we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By "domain," we mean, for example, example.de or sampleexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We simply refer to them as "browsers" or "web browsers."

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it's usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When the browser connects to your computer (desktop, laptop, tablet, or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but cannot rule out the possibility that it may be viewed by authorities in the event of illegal activity.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we will not share your data without your consent!

Legal basis

The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy

World4You Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Website storage and web accessibility
📓 Processed data: IP address, but above all technical data
📅 Storage period: Log files are deleted after 14 days
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)

What is World4You?

Chances are you've heard of the web hosting provider World4You before. This web host enjoys great popularity, especially in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

The company from the Upper Austrian capital has been active in the web hosting sector since 1998. World4You operates several of its own data centers in Austria and relies on its own in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, your data is also transferred to World4You's servers and processed there. This primarily involves technical data such as your browser version or operating system, but personal data is also processed along with your IP address.

Why do we use World4You?

Like you, we value reliability, speed, and security in a website. Even if you access our website in the middle of the night or we already have a lot of visitors, it must function flawlessly. When you click on subpages, it shouldn't take forever for the page to fully load. And if problems do arise, there should be a good backup system that secures our content and protects all data. For all of this to work to our satisfaction, we naturally need a reliable web host. With World4You, we believe we have found a partner that meets our requirements. World4You has its own data centers and therefore a fixed bandwidth, which makes a website quickly accessible. We also value the company's personal support.

What data does World4You process?

World4You may also process your personal data. Our web server automatically stores data while you visit our website. This includes personal data such as your IP address, but also, above all, technical data such as the internet address of the website you are visiting, device information such as the browser version, operating system, and the URL of the previously visited website. Furthermore, the time you accessed our website and, if applicable, location data are also recorded. The IP address can be used to increase website security, detect potential errors, and conduct anonymous statistical analyses. Cookies may also be used for data storage.

How long and where is the data stored?

The data is stored on World4You's own servers. The exact retention period depends heavily on the type of data and the individual configurations. World4You generally stores the data for as long as necessary to fulfill its obligations. Data collected solely for the purpose of providing the website is deleted after the end of the respective session. Data stored in so-called log files is deleted after 14 days at the latest. However, data may also be stored for longer, for example, to retain evidence for potential legal disputes.

How can I delete my data or prevent data storage?

You have the right to access, correct, or delete your personal data, and to restrict the processing of your personal data at any time. You can also revoke your consent to the processing of your data at any time.

If you do not want these cookies to be set and data to be saved, you can prevent them from being set in your browser. You can manage, deactivate, or delete cookies in your browser. This works slightly differently depending on your browser.

In the “Cookies” section you will find links to the relevant instructions for the most popular browsers.

Legal basis

We have a legitimate interest in using World4You to provide our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests).

You can of course also use this support if you have specific questions about data protection at World4You. We also recommend reading the website's privacy policy, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html The FAQs at https://www.world4you.com/faq/de/dsgvo.html We also have our own GDPR section, where you can find a lot of useful information.

Data processing agreement (DPA) World4You

Pursuant to Article 28 of the General Data Protection Regulation (GDPR), we have entered into a data processing agreement (DPA) with World4You (World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria). You can find out more about what a DPA is and, above all, what must be included in a DPA in our general section "DPA".

This agreement is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

Website Modular Systems Introduction

Website modular systems Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographic location. Further details can be found further down in this privacy policy and in the privacy policy of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (a) GDPR (consent)

What are website builders?

We use a website builder system for our website. Builder systems are special forms of content management systems (CMS). With a builder system, website operators can create a website very easily and without any programming knowledge. Many web hosts also offer builder systems. Using a builder system may also collect, store, and process your personal data. This privacy policy provides you with general information about data processing by builder systems. Further information can be found in the provider's privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-organized website that we can easily operate and maintain ourselves—without external support. A modular system now offers many helpful features that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable experience on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website builder system used. Each provider processes and collects different types of website visitor data. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Tracking data (e.g., browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided one), IP address, and geographic location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no control.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the website building block system you use at any time. You can find contact information either in our privacy policy or on the website of the respective provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on the browser you use, this works differently. Please note, however, that if you do this, not all functions may work as usual.

Legal basis

We have a legitimate interest in using a website builder system to optimize our online service and present it in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the builder system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed with your consent. This particularly applies to tracking activities. The legal basis in this regard is Art. 6 (1) (a) GDPR.

This privacy policy provides you with the most important general information regarding data processing. If you would like more detailed information, you can find further information – if available – in the following section or in the provider's privacy policy.

WordPress.com Privacy Policy

WordPress.com Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact information, IP address, or your geographic location. You can find more details about this further down in this privacy policy.
📅 Storage period: It depends primarily on the type of data stored and the specific settings.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

The company was founded in 2003 and, in a relatively short time, developed into one of the most well-known content management systems (CMS) in the world. A CMS is software that helps us design our website and present content beautifully and in an organized manner. This content can be text, audio, and video.
By using WordPress, personal data may also be collected, stored, and processed. Typically, this primarily involves technical data such as your operating system, browser, screen resolution, or hosting provider. However, personal data such as your IP address, geographical data, or contact details may also be processed.

Why do we use WordPress on our website?

We have many strengths, but real programming is simply not one of our core competencies.

Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what's possible. With WordPress, we don't have to be programming acumen to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily, even without any prior technical knowledge. If technical problems arise or we have special requests for our website, our specialists are always at your disposal, who are at home in HTML, PHP, CSS, and other areas.

Thanks to WordPress's ease of use and comprehensive features, we can design our website according to our wishes and offer you a good user-friendliness.

What data does WordPress process?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and the date of the page visit.

Personal data is also collected. This primarily includes contact information (email address or telephone number, if you provide it), IP address, or your geographical location.

WordPress can also use cookies to collect data. These often contain data about your behavior on our website. For example, it can record which subpages you particularly enjoy viewing, how long you stay on individual pages, when you leave a page (bounce rate), or even your preferences (e.g., language selection). Based on this data, WordPress can also better tailor its own marketing measures to your interests and user behavior. The next time you visit our website, it will be displayed as you previously configured it.

WordPress may also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. It primarily depends on the type of data stored and the specific settings of the website. Generally, WordPress deletes data when it is no longer needed for its own purposes. There are, of course, exceptions, particularly when legal obligations stipulate longer retention of the data. Web server logs, which contain your IP address and technical data, are deleted by WordPress or Automattic after 30 days. Automattic uses the data during this time to analyze traffic on its own websites (for example, all WordPress pages) and to resolve any potential problems. Deleted content on WordPress websites is also stored in the recycle bin for 30 days to allow for restoration; after this time, it may remain in backups and caches until they are deleted. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to the use and processing of it. You can also file a complaint with a government supervisory authority at any time.

You also have the option to individually manage, delete, or disable cookies in your browser. Please be aware, however, that disabling or deleting cookies may negatively impact the functionality of our WordPress site. Managing cookies works slightly differently depending on the browser you use. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

If you have consented to the use of WordPress, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by WordPress.

We also have a legitimate interest in using WordPress to optimize our online service and present it attractively for you. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use WordPress if you have given your consent.

WordPress and Automattic process your data, among other things, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Automattic also uses so-called standard contractual clauses (Article 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details about the privacy policy and which data is processed and in what way by WordPress can be found on https://automattic.com/privacy/.

Data Processing Agreement (DPA) WordPress.com

We have entered into a data processing agreement (DPA) with WordPress.com in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out more about what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://wordpress.com/support/data-processing-agreements/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most frequently visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is generally stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent is, according to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

Facebook Conversions API Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Facebook Conversions API?

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook Conversions API is a tool or function that can measure the performance of our advertising campaigns in real time. The API is an interface that connects our website with Facebook and thereby measures certain actions on our website. A conversion occurs when you, as a visitor to a website, perform a desired action. This could be, for example, clicking a button or filling out a registration form. This conversion tracking method is an alternative to Facebook Pixel and aims to optimize conversion tracking through precision and reliability. The API sends data from our server directly to Facebook. Personal data may also be processed in the process. In this privacy policy, we go into more detail about the data processing by us and Facebook.

Why do we use the Facebook Conversions API on our website?

We use the Facebook Conversions API to improve the quality of our website, our offerings, and our advertising campaigns. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and get exactly what you expect. To do this, we naturally need to tailor our offerings to your wishes and requirements as closely as possible. With the Facebook Conversions API, we can respond very effectively and customize content and offers. This flexibility helps us accommodate different needs and thus improve our website. The data also helps us implement our advertising measures more cost-effectively and individually. After all, we only want to show our offerings to people who are actually interested in them.

What data is stored by the Facebook Conversions API?

With the help of the Facebook Conversions API, we can collect various data about events on our website and send it to Facebook. Which data is stored and processed depends on our individual settings and the specific events and parameters. Typically, event data, user data, device data, and the time at which an event (e.g., button click) occurred are stored and sent to Facebook. Event data includes actions such as registration, product purchases, page views, or button clicks that can be performed on our website. User data may also include personal data such as IP address, name, address, or email address. Device data refers to your device type, operating system, browser, and screen resolution.

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and products. Facebook has servers distributed around the world where data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to its use and processing. You can also file a complaint with a government supervisory authority at any time. You can generally prevent data storage by not consenting to data processing via the consent management tool. The Facebook Conversions API operates on the server side, and therefore deleting data is different than with client-side methods. However, you can check the privacy and security settings in your browser and, if possible, block tracking resources (pixels, cookies, scripts).

Legal basis

If you have consented to your data being processed and stored by Facebook Conversions API, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the Facebook Conversions API if you have given your consent.

Facebook processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Facebook also uses so-called standard contractual clauses (Art. 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy on https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, and click behavior. You can find more details about this further down in this privacy policy.
📅 Storage period: individually adjustable, by default Google Analytics 4 stores data for 14 months
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics, version Google Analytics 4 (GA4) from the American company Google Inc., on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. Through a combination of various technologies such as cookies, device IDs, and login information, you as a user can be identified across different devices. This also allows your actions to be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your needs. Below, we'll go into more detail about the tracking tool and, above all, inform you about which data is processed and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling, and conversion events. GA4 also incorporates various machine learning functions to better understand user behavior and certain trends. GA4 uses machine learning functions to model. This means that, based on the collected data, even missing data can be extrapolated to optimize the analysis and also to provide forecasts.

For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analytics of user interactions. This allows us to track not only general information such as clicks or page views, but also specific events that are important to our business. Such special events can include, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data, and we receive reports about your user behavior. These reports may include, among others, the following:

Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
Ad reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received. This is how we want to increase our conversion rate.
Real-time reports: This lets us know immediately what's happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following features:

Event-based data model: This model captures very specific events that can occur on our website. For example, playing a video, purchasing a product, or subscribing to our newsletter.
Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, conduct comparative analyses of target groups, or track your journey or path through our website.
Predictive modeling: Based on collected data, machine learning can extrapolate missing data to predict future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This allows us to analyze user behavior across platforms, provided, of course, that you have consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This allows us to know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Data is stored for different lengths of time depending on the property used.

Using identifiers such as cookies, app instance IDs, user IDs, or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize this. Exceptions may apply if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterward. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than previous versions (such as Google Universal Analytics). However, there are some specific cookies used by GA4. These include:

Name: _ga
Value: 2.1326744211.152112954991-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152112954991-1
Purpose of use: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google continually changes its cookie choices. GA4 also aims to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can specify the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, derivatives are used for location data shortly before the IP address is deleted.

Technical information: Technical information includes, among other things, your browser type, your internet provider or your screen resolution.

Source: Google Analytics, or rather we, are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Here you can find out exactly where Google's data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across different physical storage devices. This has the advantage of being faster to access and better protected against tampering. Every Google data center has appropriate emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for data depends on the properties used. The retention period is always determined individually for each property. Google Analytics offers us four options for controlling the retention period:

2 months: this is the shortest storage period.
14 months: By default, GA4 stores data for 14 months.
26 months: you can also store the data for 26 months.
Data will only be deleted when we delete it manually

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics 4 from using your data by using the Google Analytics JavaScript opt-out browser add-on (analytics.js, gtag.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent is, according to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we've been able to provide you with the most important information about Google Analytics' data processing. If you'd like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to learn more about data processing, please use the Google Privacy Policy on https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Analytics

We have entered into a data processing agreement (DPA) with Google pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics Demographics and Interest Reports

We have enabled advertising reporting features in Google Analytics. Demographics and interests reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. Learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated End via checkbox.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in so-called consent mode (or "consent mode"). You can choose whether or not to accept Google Analytics cookies. This also means you choose which of your data Google Analytics may process. This collected data is primarily used to measure user behavior on the website, display targeted advertising, and provide us with web analysis reports. You usually consent to data processing by Google using a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users, and therefore no user profile is created. You can also consent to statistical measurement only. In this case, no personal data will be processed and therefore not used for advertisements or advertising measurement purposes.

Google Analytics IP anonymization

We have implemented Google Analytics' IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Optimize

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found below and in the Google Analytics privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view important website analytics statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and quickly and easily find exactly what you are looking for. Statistical analyses help us get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit therefore always provides a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, such as your user behavior, to Google, where it will be stored and processed. This includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate sections in this privacy policy. For example, see our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser, provided you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152112954991-2
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152112954991-7
Purpose of use: This cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: This cookie is used to reduce the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located worldwide. Most servers are located in the United States, so it's quite possible that your data will also be stored there. https://www.google.com/about/datacenters/locations/?hl=de see exactly where the company provides servers.

Data collected by Google Analytics is retained for a standard 26 months. After this period, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to access, delete, correct, or restrict your data. You can also deactivate, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. This consent is, according to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

TikTok Pixel Privacy Policy

TikTok Pixel Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: your IP address, browser data, date and time of your page visit or information about button clicks may be stored.
You can find more details below in the privacy policy.
📅 Storage period: varies depending on settings
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is TikTok Pixel?

We use the tracking software TikTok Pixel on our website. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region. TikTok is a popular social media platform, especially among young people, where users can create, share, and watch short video clips.

The TikTok Pixel is a piece of code we've embedded into our website to analyze behavior on the site. Using one of the TikTok for Business tools, the pixel can help us measure traffic to our website, monitor the performance of advertising campaigns, optimize our campaigns, and acquire new customers.

In this privacy policy, we inform you about which data is processed by TikTok Pixel, how long the data is stored and how you can manage your privacy settings.

Why do we use TikTok on our website?

We have integrated TikTok Pixel into our website so that we can learn more about how you use our website, what interests you, and where we can improve our service. This information also helps us to personalize our advertising campaigns on TikTok. After all, we only want to show our content to people who are interested in it.

What data does TikTok Pixel process?

For tracking to work, JavaScript code must be embedded in the website. The pixel collects various data about your user behavior on our website and uses cookies for this purpose. Personal data such as your IP address may also be processed. Exactly which data is processed depends primarily on individual settings and cannot be precisely determined in this general section.

TikTok distinguishes between the following types of information collected and processed via TikTok pixels:

Ad/Event Information: This is information about the ad that a user clicked on TikTok.
Timestamp: This specifies the time at which a pixel event was triggered. For example, if a specific button was clicked, the time of the click is saved.
IP address: The IP address is considered personal data and is determined by TikTok to determine your geographical location.
User Agent: The user agent is used to determine the device model, operating system and your browser version.
Cookies: Cookies are used to store data to measure the performance of campaigns or directly to measure website performance.
Metadata & button clicks: This includes various page performance data such as loading times and button clicks (button name, descriptive text, and attributes). This means that it records exactly when you click which button and which subpage you visit.

Here, we provide only a rough overview of the types of data that can be processed by TikTok pixels. However, it should be noted that the type of data collected depends largely on the individual pixel settings. Generally, the data is used to analyze website trends and personalize advertising.

How long and where is the data stored?

TikTok will retain your data for as long as necessary to provide the platform and for the other purposes outlined in the TikTok Privacy Policy. The company will also retain data when necessary to fulfill contractual and legal obligations, when TikTok has a legitimate business interest (e.g., to improve and develop the platform and improve the security and stability of our services), and to assert or defend legal claims.

The retention period and storage locations of the data collected by TikTok can vary greatly and are subject to TikTok's privacy policy. TikTok may also store data on servers in the US and other countries. The retention period is generally based on the respective legal requirements and internal policies. However, we have not yet been able to determine exactly how long data is stored. As soon as we have more information, we will of course inform you.

How can I delete my data or prevent data storage?

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

If you have a TikTok account, you can manage your privacy settings directly on TikTok. For example, you can specify which information can and cannot be shared in your TikTok account settings.

Legal basis

If you have consented to your data being processed and stored by TikTok Pixel, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated TikTok Pixel if you have given your consent. TikTok Pixel can also set cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

TikTok processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about TikTok’s privacy policy and how TikTok Pixel collects data, please visit the TikTok website at https://www.tiktok.com/legal/page/eea/privacy-policy/en and in the general information about TikTok at https://www.tiktok.com/en/.

Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details in the social media tool you use.
📅 Storage period: depends on the social media platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you switch to our social media content quickly and seamlessly.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically indicate this and work on the basis of a relevant agreement. The essence of the agreement is then set out below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, this typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company's privacy policy. If you have any questions about data storage and processing or wish to assert your rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use these tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Information on specific social media platforms – where available – can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or in Europe by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been set out in a publicly accessible agreement under https://www.facebook.com/legal/controller_addendum This stipulates, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection regulations. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obligated to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers what it calls "Facebook Business Tools." This is Facebook's official name. However, since the term is hardly known, we've decided to simply call them Facebook Tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and display suitable advertisements about our products or services to interested people. These tools thus enable tailored advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analytics services. Facebook can thus create "campaign reports" on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plugins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called "hashing" occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact data.

In order to deliver optimized ads, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use these tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review Facebook's privacy policy or cookie guidelines.

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend you read the data guidelines on https://www.facebook.com/privacy/policy/.

We have integrated the convenient Facebook login into our website. This allows you to easily log in with your Facebook account without having to create another user account. If you choose to register using Facebook login, you will be redirected to the social media network Facebook. There, you will log in using your Facebook user data. Through this login process, data about you and your user behavior will be stored and transmitted to Facebook.

Facebook uses various cookies to store data. Below, we outline the most important cookies that are set in your browser or already exist when you log in to our site using Facebook:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2112954991SEmPsSfzCOO4JFFl
Purpose of use: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the meeting

Note: The cookies listed are just a small selection of those available to Facebook. Other cookies include, for example, fbp, sb, or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also allows us to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data we receive from Facebook in this way is public data, such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Date of birth
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit, and which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to learn more about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/privacy/policy/.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen change yourself.

Facebook Social Plug-ins Privacy Policy

Our website contains social plug-ins from Meta Platforms Inc. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (a hand with a raised thumb), or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most frequently used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

On https://developers.facebook.com/docs/plugins You will receive more detailed information on how the individual plug-ins are used. We use social plug-ins both to offer you a better user experience on our site and because they allow Facebook to optimize our advertising.

If you have a Facebook account or https://www.facebook.com/ If you have already visited our site, Facebook has already placed at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g., the "Like" button).

The information collected will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the website you visited, the date and time, and other information related to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook while visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit may still be transferred to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we will try to inform you about data processing as best as possible based on our current knowledge. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read more.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose of use: This cookie is used to enable social plug-ins on our website.
Expiry date: after the end of the meeting

Name: fr
Value: 0jieyh4112954991c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can https://www.youronlinechoices.com/de/praferenzmanagement/?tid=112954991 You can generally manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy practices, we recommend you read the company’s own data policies on https://www.facebook.com/privacy/policy/.

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored, and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks worldwide. It combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can simply follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has truly exploded in recent years. And, of course, we've responded to this boom. We want you to feel as comfortable as possible on our website. That's why we take a variety of content seriously. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It's important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to, stored, and processed by Instagram, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume the same is true for Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been "hashed." Hashing means converting a data set into a character string. This allows contact data to be encrypted. The aforementioned "event data" will also be transmitted. Facebook—and consequently Instagram—understands "event data" as data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data will be compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram's data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram function (such as a button or an Instagram image). For our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose of use: This cookie is most likely set for security reasons to prevent forged requests. However, we haven't been able to determine this for certain.
Expiry date: after one year

Name: mid
Value: “”
Purpose of use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_112954991124024
Value: not specified
Purpose of use: This cookie stores the login request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose of use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112954991”
Purpose of use: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing them works slightly differently depending on your browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Instagram processes your data, among other places, in the USA. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. https://privacycenter.instagram.com/policy/ You can learn more about Instagram’s data policies here.

Instagram Lookalike Audience Privacy Policy

We also use the Instagram Lookalike Audience advertising tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Instagram and Meta processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Meta Platforms also uses so-called standard contractual clauses (Article 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Meta Platforms undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Instagram and Meta data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Instagram Lookalike Audience in the privacy policy on https://privacycenter.instagram.com/policy/.

X (formerly: Twitter) Privacy Policy

X (formerly: Twitter) Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: X deletes data collected from other websites after 30 days at the latest
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is X?

We have integrated X features on our website. These include, for example, embedded tweets, timelines, buttons, and hashtags. X is a short message service and social media platform of the American company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. In Europe, Twitter International Unlimited Company (One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland) is responsible for processing personal data.

To our knowledge, in the European Economic Area and Switzerland, simply integrating X functions does not result in the transfer of personal data or data relating to your web activities to X. Only when you interact with the X functions, such as clicking a button, can data be sent to X, stored, and processed there. We have no influence on this data processing and bear no responsibility for it. This privacy policy provides you with an overview of what data X stores, what X does with this data, and how you can protect yourself from data transfer.

For some, X is a news service, for others a social media platform, and still others call it a microblogging service. All of these terms are valid and mean more or less the same thing.

Both private individuals and companies use X to communicate with interested parties via short messages. X allows only 280 characters per message. These messages are called "tweets." Unlike Facebook, for example, the service doesn't focus on building a network of "friends" but aims to be seen as a global and open messaging platform. On X, you can also maintain an anonymous account, and tweets can be deleted by the company or by the users themselves.

Why do we use X on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. X (probably better known to many as Twitter) has become particularly dear to us as a useful "little" news service. We frequently tweet or retweet exciting, funny, or interesting content. We realize that you can't follow every single channel separately. After all, you have other things to do. That's why we've integrated X functions into our website. You can experience our X activity "in person" or access our X page via a direct link. Through this integration, we want to strengthen our service and the user-friendliness of our website.

What data does X store?

On some of our subpages you will find built-in X functions. When you interact with X content, such as clicking a button, X can collect and store data. This happens even if you don't have an X account. X calls this data "log data." This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on X and which actions you have performed. Of course, X stores more data if you have an X account and are logged in. Previously, this storage was done via cookies. Cookies are small text files that are usually placed in your browser and transmit various information to X.

We'll now show you which cookies are set when you're not logged in to X but visit a website with built-in X features. Please consider this list as an example. We can't guarantee completeness, as the choice of cookies is constantly changing and depends on your individual interactions with X content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE112954991”
Purpose of use: This cookie stores information about how you use the website and which advertisements may have brought you to X.
Expiry date: after 2 years

Name: long
Value: de
Purpose of use: This cookie stores your default or preferred language.
Expiry date: after the end of the meeting

Name: guest_id
Value: 112954991v1157132626
Purpose of use: This cookie is set to identify you as a guest.
Expiry date: after 2 years

Name: fm
Value: 0
Purpose of use: Unfortunately, we were unable to determine the purpose of this cookie.
Expiry date: after the end of the meeting

Name: external_referer
Value: 1129549912beTA0sf5lkMrlGt
Purpose of use: This cookie collects anonymous data such as how often you visit X and how long you visit X.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose of use: This cookie stores user activity and is used for various advertising purposes by X.
Expiry date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose of use: Unfortunately, we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D3D–dd0248112954991-
Purpose of use: This cookie allows you to use functions within the X website.
Expiry date: after the end of the meeting

Note: X also works with third-party providers. Therefore, we also detected the three Google Analytics cookies _ga, _gat, and _gid in our test.

X uses the collected data to better understand user behavior and thus improve its own services and advertising offers, and the data also serves internal security measures.

How long and where is the data stored?

If X collects data from other websites, it is deleted, aggregated, or otherwise concealed after a maximum of 30 days. X's servers are located at various server centers in the United States. Therefore, it can be assumed that the collected data is collected and stored in America. After our research, we were unable to definitively determine whether X also has its own servers in Europe. In principle, X can store the collected data until it is no longer useful to the company, you delete the data, or a statutory deletion period applies.

How can I delete my data or prevent data storage?

In its privacy policy, X repeatedly emphasizes that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with X directly, X will of course also store your data.

If you have an X account, you can manage your data by clicking "More" under the "Profile" button. Then click "Settings and Privacy." Here you can individually manage data processing.

If you do not have an X account, you can twitter.com and then click on "Individualization." Under "Individualization and Data," you can manage your collected data.

As mentioned above, most data is stored via cookies, which you can manage, deactivate, or delete in your browser. Please note that you can only "edit" cookies in your chosen browser. This means that if you use a different browser in the future, you will have to manage your cookies again according to your preferences. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

You can also configure your browser to notify you about each individual cookie. Then you can always decide individually whether to accept a cookie or not.

X also uses the data for personalized advertising inside and outside of X. You can turn off personalized advertising in the settings under "Personalization and data." If you use X on a browser, you can turn off personalized advertising under https://optout.aboutads.info/?c=2&lang=EN deactivate.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

X processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

X uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, X undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about X’s standard contractual clauses, see https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of data processing by X. We do not receive any data from X and are not responsible for what X does with your data. If you have any further questions on this topic, we recommend you read the X privacy policy at https://twitter.com/de/privacy.

XING Privacy Policy

Xing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: your IP address, browser data, date and time of your page visit may be stored
You can find more details below in the privacy policy.
📅 Storage period: Data from Xing users is stored until deletion is requested
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Xing?

We use social plugins from the social media network Xing, owned by Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. These features allow you to, for example, share content on Xing directly from our website, log in via Xing, or follow interesting content. You can recognize the plugins by the company name or the Xing logo. When you visit a website that uses a Xing plug-in, data may be transmitted to, stored, and evaluated by the Xing servers. In this privacy policy, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network headquartered in Hamburg. The company specializes in managing professional contacts. Unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one's own company. In addition, Xing offers interesting content on various professional topics. Its global counterpart is the American company LinkedIn.

Why do we use Xing on our website?

There's a flood of social media channels these days, and we're well aware that your time is precious. Not every company's social media channel can be scrutinized in detail. Therefore, we want to make your life as easy as possible so you can share or follow interesting content directly on Xing via our website. With these social plug-ins, we expand our service on our website. Furthermore, the data collected by Xing helps us implement targeted advertising measures on the platform. This means our service is only shown to people who are genuinely interested in it.

What data does Xing store?

Xing offers the Share button, the Follow button, and the Log-in button as plug-ins for websites. As soon as you open a page that contains a Xing social plug-in, your browser connects to servers in a data center used by Xing. According to Xing, the Share button does not store any data that could be directly linked to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the Share button. Therefore, no analysis of your user behavior takes place. Further information can be found at https://dev.xing.com/plugins/share_button/privacy_policy

With other Xing plug-ins, cookies are only placed in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, and the date and time of your page visit may be stored on Xing. If you have a XING account and are logged in, the collected data will be assigned to your personal account and the data stored there.

The following cookies will be set in your browser when you click the "Follow" or "Log in" button and are not yet logged in to Xing. Please note that this is an example list and we cannot claim to be exhaustive:

Name: AMCVS_0894FF2554F733210A4C98C6AdobeOrg
Value: 1
Purpose of use: This cookie is used to create and store identifications of website visitors.
Expiry date: after the end of the meeting

Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019112954991-8
Purpose of use: We were unable to find out any further information about this cookie.
Expiry date: after one day

Name: previousPage
Value: wbmWelcomelogin
Purpose of use: This cookie stores the URL of the previous website you visited.
Expiry date: after 30 minutes

Name: s_cc
Value: true
Purpose of use: This Adobe Site Catalyst cookie determines whether cookies are enabled in the browser.
Expiry date: after the end of the meeting

Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1112954991-2
Purpose of use: This cookie is used to identify a unique visitor.
Expiry date: after 5 years

Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose of use: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date: after 2 years

Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7112954991-2
Purpose of use: This cookie creates a temporary session ID that is used as an in-session user ID. This cookie is absolutely necessary to provide Xing's features.
Expiry date: after the end of the meeting

Once you log in or become a member of Xing, additional personal data will be collected, processed, and stored. Xing also shares personal data with third parties if this is necessary to fulfill its own business purposes, if you have given your consent, or if there is a legal obligation to do so.

How long and where is the data stored?

Xing stores the data on various servers in various data centers. The company stores this data until you delete it or until your user account is deleted. This, of course, only applies to users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent potential data processing or manage it as you wish using your browser. Most data is stored via cookies. Depending on your browser, managing your data works slightly differently. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser to always inform you when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

We have tried to provide you with the most important information about data processing by Xing. https://privacy.xing.com/de/datenschutzerklaerung Learn more about data processing by the social media network Xing.

Blogs and publication media Introduction

Blogs and publication media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Data processed: Data such as contact details, IP address and published content.
You can find more details in the tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website that allow us to communicate with you, and you to communicate with us. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, ensure effective communication, and increase security. Our privacy policy generally explains which of your data may be processed. Precise details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with our website is to offer you interesting and engaging content, and at the same time, your opinions and content are important to us. Therefore, we strive to foster a positive, interactive exchange between us and you. We can achieve just that with various blogs and publishing options. For example, you can comment on our content, respond to other comments, or, in some cases, even write your own posts.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, the IP address, user name, and published content are stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, post and comment functions store data until you revoke your consent. Generally, personal data is only stored for as long as absolutely necessary to provide our services.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may also be used in publication media, we recommend that you also read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use these means of communication primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers, business partners, and visitors. To the extent that the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication functions we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

WordPress Emojis Privacy Policy

We also use emojis and smileys on our blog. We probably don't need to explain exactly what emojis are here. You know those laughing, angry, or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to transmit the emoji files to your browser.

Automattic processes your data, among other places, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed through the use of WordPress emojis in the Privacy Policy on https://automattic.com/privacy/.

Online Marketing Introduction

Online Marketing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Further details can be found in the respective online marketing tool used.
📅 Storage period: depends on the online marketing tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures conducted online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to present our offerings to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing, or search engine optimization. To ensure that we can use online marketing efficiently and effectively, personal data is also stored and processed. This data helps us, on the one hand, to show our content only to those who are actually interested in it, and on the other hand, it allows us to measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We realize that this isn't possible without consciously implemented measures. That's why we use online marketing. There are various tools that make our online marketing efforts easier and, based on data, continually provide suggestions for improvement. This allows us to target our campaigns more precisely to our target audience. The ultimate purpose of these online marketing tools is to optimize our offering.

What data is processed?

To ensure our online marketing works and the success of our measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). Using this data, we can not only place advertisements in the traditional sense, but also present our content directly on our website in a way that you prefer. There are various third-party tools that offer these functions and therefore also collect and store data from you. The cookies mentioned store, for example, which web pages you have visited on our website, how long you viewed these pages, which links or buttons you clicked, or which website you came to us from. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website, or the time you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this information.

Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as your name, address, or email address, is also stored only in pseudonymized form for advertising and online marketing purposes. This means we cannot identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be deployed, analyzed, and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing activities and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data simply shows how well our advertising measures performed. For example, we see which actions prompted you or other users to visit our website and purchase a service or product there. Based on these analyses, we can improve our advertising in the future and tailor it even more precisely to the needs and desires of interested parties.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the individual cookies used by the provider.

Right of objection

Since online marketing tools typically use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent constitutes Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offering and our measures using the data obtained. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use these tools if you have given your consent.

Information on specific online marketing tools – where available – can be found in the following sections.

LinkedIn Insight Tag Privacy Policy

LinkedIn Insight Tag Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found below and in LinkedIn's privacy policy.
📅 Storage period: direct identifiers via LinkedIn Insight Tag are removed within seven days
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is LinkedIn Insight Tag?

We use the LinkedIn Insight Tag conversion tracking tool on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection-related aspects within the European Economic Area (EEA), the EU, and Switzerland.

By embedding the tracking tool, data can be sent to LinkedIn, stored, and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data, and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to search for jobs or to find suitable employees for their own companies. In Germany alone, the network has over 11 million members. In Austria, there are approximately 1.3 million.

LinkedIn's conversion tracking tool is a small JavaScript code that we have integrated into our website. This function helps us better tailor our advertising to your interests and needs. In the following article, we will explain in more detail why we use the LinkedIn Insight Tag, what data is stored, and how you can prevent this data storage.

Why do we use LinkedIn Insight Tag on our website?

We use LinkedIn Insight Tag to draw attention to our offerings. The goal is to ensure that our advertising campaigns only reach those people who are interested in our offerings. With the LinkedIn Insight Tag, we can collect detailed information about your website behavior, provided you are also a LinkedIn member. This allows us to see which keywords, ads, ad groups, and campaigns on LinkedIn lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. Using this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. We can also use the data we collect to make our website more interesting for you and tailor our advertising even more closely to your individual needs.

What data is stored by LinkedIn Insight Tag?

As mentioned above, we have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our LinkedIn ads, a cookie may be stored on your computer (usually in your browser) or mobile device. LinkedIn generally processes data using a combination of cookies and server-side functions.

As soon as you complete an action on the website, LinkedIn recognizes the cookie and saves your action as a so-called conversion. As long as you browse our website, we and LinkedIn recognize that you found us through our LinkedIn ad. The cookie is read and sent back to LinkedIn along with the conversion data. It is also possible that other cookies are used to measure conversions.

In addition to your IP address, the URL, referrer URL, device and browser properties, and the timestamp are also stored. The IP address is considered personal data and is shortened or hashed by LinkedIn.

You may be wondering what conversions actually are. A conversion occurs when you go from being a purely interested website visitor to a user who takes action. This happens whenever you click on our ad and then perform another action, such as visiting our website or purchasing a product. Using LinkedIn's conversion tracking tool, we record what happens after a user clicks on our LinkedIn ad. For example, we can see whether products are purchased, services are used, or whether you have signed up for our newsletter, for example.

In addition, demographic data you have provided in your LinkedIn profile may also be processed. This may include information about your profession, geographical location, industry, or company.

We receive a report from LinkedIn with statistical analyses. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well-received.

How long and where is the data stored?

LinkedIn generally retains your personal data for as long as it deems necessary to provide its services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn may retain some data in an aggregated and anonymized form even after your account has been deleted.

Direct identifiers from the LinkedIn Insight Tag are removed within seven days to pseudonymize the data. The resulting pseudonymized data is deleted within 180 days.

The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time.

You have the option of not participating in LinkedIn conversion tracking. If you deactivate the Google Conversion Tracking cookie in your browser or do not consent to data processing via the Consent Manager (pop-up), you block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Under the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

You can also manage, change, and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access the account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Then click on "Privacy" and then "Change" in the "How LinkedIn uses your data" section. You can quickly download selected data about your web activity and account history.

Legal basis

If you have consented to the use of the LinkedIn Insight Tag, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through the LinkedIn Insight Tag.

We also have a legitimate interest in using the LinkedIn Insight Tag to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the LinkedIn Insight Tag if you have given your consent.

LinkedIn processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

LinkedIn uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about LinkedIn’s standard contractual clauses can be found at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

Learn more about LinkedIn Insight Tag at https://www.linkedin.com/help/linkedin/answer/a427660. You can also learn more about the data processed through the use of LinkedIn Insight Tag in the privacy policy on https://de.linkedin.com/legal/privacy-policy.

Cookie Consent Management Platform Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing the cookie settings, such as IP address, time of consent, type of consent, and individual consents. Further details can be found in the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the cookie consent required by data protection law, and helps us and you keep track of all cookies. Most Cookie Consent Management tools identify and categorize all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you allow or deny. The following graphic illustrates the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the greatest possible transparency in data protection. Furthermore, we are legally obligated to do so. We want to inform you as fully as possible about all tools and all cookies that can store and process your data. It is also your right to decide which cookies you accept and which you do not. To grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies using the consent system.

What data is processed?

Using our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your consent will be saved so that we don't have to ask you each time you visit our website, and we can also verify your consent if legally required. This consent is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored through these cookies. If we consent (Article 6 (1) (a) GDPR) to use cookies, this consent is also the legal basis for the use of cookies and the processing of your data. In order to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website efficiently and in compliance with the law, which legitimate interest (Article 6 (1) (f) GDPR).

BorlabsCookie Privacy Policy

We use BorlabsCookie on our website, which, among other things, is a tool for storing your cookie consent. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany.

You can find out more about the data processed through the use of BorlabsCookie in the Privacy Policy on https://de.borlabs.io/datenschutz/.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Cybersecurity
📓 Processed data: Data such as your IP address, name or technical data such as browser version
You can find more details below and in the individual data protection texts.
📅 Storage period: In most cases, the data is stored until it is no longer required to provide the service
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is security and anti-spam software?

With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request. Such emails are also called junk mail and can also incur costs. Phishing emails, on the other hand, are messages that aim to build trust through fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could, for example, introduce viruses into our systems. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security and anti-spam software?

We place particular emphasis on security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the internet. Hackers often attempt to steal personal data from an IT system using cyberattacks. Therefore, a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyberattacks, we use additional external security services in addition to the standardized security systems on our computers. This helps prevent unauthorized data traffic and protects us against cybercrime.

What data is processed by security and anti-spam software?

Exactly which data is collected and stored depends, of course, on the respective service. However, we always strive to use only programs that collect data very sparingly and only store data that is necessary to fulfill the offered service. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type and version. Any performance and log data may also be collected in order to detect possible incoming threats in a timely manner. This data is processed as part of the services and in compliance with applicable laws. For US providers, this also includes the GDPR (via the standard contractual clauses). In some cases, these security services also work with third parties who can store and/or process data under your instruction and in accordance with the data protection guidelines and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you below about the duration of data processing, provided we have further information. For example, security programs store data until you or we revoke your consent. Generally, personal data is only stored for as long as it is absolutely necessary to provide the services. Unfortunately, in many cases, we do not have precise information from the providers about the storage period.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party security software at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since such security services may also use cookies, we recommend you read our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in a good security system against various cyberattacks.

Certain processing operations, in particular the use of cookies and the use of security features, require your consent. If you have consented to the processing and storage of your data by integrated security services, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the services we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie policy of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Google reCAPTCHA Privacy Policy

Google reCAPTCHA Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service and protecting against cyberattacks
📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage data
You can find more details further down in this privacy policy.
📅 Storage period: depends on the stored data
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to make our website as secure and safe as possible for you and us. To ensure this, we use Google reCAPTCHA from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient if you simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to tick a box. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.

reCAPTCHA is a free CAPTCHA service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when filling out forms on the internet. A CAPTCHA service is a type of automated Turing test designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a human distinguishes between a bot and a human. With CAPTCHA, a computer or software program also takes over this task. Classic CAPTCHAs work with small tasks that are easy for humans to solve but considerable difficulty for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk-based techniques to distinguish humans from bots. Here, you only have to check the "I am not a robot" text box; with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is embedded in the source code, and the tool then runs in the background, analyzing your user behavior. The software calculates a so-called CAPTCHA score from these user actions. Google uses this score to calculate the probability that you are a human before you enter the CAPTCHA. reCAPTCHA, or CAPTCHAs in general, are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome real people to our site. Bots and spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way, we can be fairly certain that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human. reCAPTCHA therefore serves to ensure the security of our website and, subsequently, your security as well. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can prevent such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are actually performed by humans. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. Within EU member states or other contracting states to the Agreement on the European Economic Area, IP addresses are almost always shortened before being transferred to a server in the USA. The IP address is not combined with other Google data unless you are logged into your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, it provides examples of data that, to our knowledge, Google processes.

Referrer URL (the address of the page from which the visitor comes)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables your computer to operate. Common operating systems include Windows, Mac OS X, or Linux)
Cookies (small text files that store data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
Date and language settings (the language or date you have preset on your PC will be saved)
All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
Screen resolution (shows how many pixels the image consists of)

It's undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, you don't even need to check the box, and the entire recognition process runs in the background. Google doesn't provide details about exactly how much and what kind of data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demoAll of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-112954991-8
Purpose of use: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website when interacting with ads. This allows advertising effectiveness to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose of use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a purchase. The cookie is also used to display relevant ads to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa1129549910xgZFmiqWppRWKOr
Purpose of use: We haven't been able to find much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID," "FLC," "AID," and "TAID." ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy112954991zILzqV_nmt3sDXwPeM5Q
Purpose of use: NID is used by Google to tailor ads to your Google search. With the help of this cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc112954991-4
Purpose of use: This cookie is set once you have checked the "I am not a robot" checkbox. This cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to distinguish users.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google continually changes the choice of its cookies.

How long and where is the data stored?

By integrating reCAPTCHA, your data is transferred to the Google server. Google does not clarify where exactly this data is stored, even after repeated inquiries. Without confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website, or language settings are stored on Google's European or American servers. The IP address your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google Account while using the reCAPTCHA plug-in, the data will be merged. In this case, Google’s different data protection regulations apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before visiting our website or using the reCAPTCHA software. Generally, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support at https://support.google.com/?hl=de&tid=112954991 contact.

Therefore, by using our website, you agree that Google LLC and its agents automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are considered unsafe under current European data protection law. Therefore, data may not simply be transferred, stored, and processed in unsafe third countries unless appropriate safeguards (such as EU standard contractual clauses) are in place between us and the non-European service provider.

Legal basis

If you have consented to the use of Google reCAPTCHA, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by Google reCAPTCHA.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google reCAPTCHA if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can learn more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/Google does discuss the technical development of reCAPTCHA in more detail here, but precise information about data storage and data protection-related topics is also lacking there. A good overview of Google's basic use of data can be found in its own privacy policy on https://policies.google.com/privacy.

Audio & Video Introduction

Audio & Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You can find more details below in the relevant data protection texts.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly through our website. The content is provided by service providers. All content is therefore also retrieved from the providers' respective servers.

These are integrated functional elements from platforms such as YouTube, Vimeo, or Spotify. Using these portals is generally free, but paid content may also be published. Using these integrated elements, you can listen to or watch the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio and video elements on our website?

Naturally, we want to provide you with the best possible service on our website. And we're aware that content is no longer conveyed solely through text and static images. Instead of simply providing you with a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, or ideally even both. This expands our service and makes it easier for you to access interesting content. Therefore, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio and video elements?

When you visit a page on our website that, for example, has an embedded video, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you used to access the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the privacy policy of the respective tool or in the provider's privacy policy. As a general rule, personal data is only processed for as long as is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years.

Right of objection

Since the integrated audio and video features on our site usually also use cookies, you should also read our general privacy policy regarding cookies. The privacy policies of the respective third-party providers provide detailed information about how your data is handled and stored.

Legal basis

If you have consented to your data being processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) for fast and effective communication with you or other customers and business partners. However, we only use the embedded audio and video elements if you have given your consent.

Vimeo Privacy Policy

Vimeo Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You can find more details further down in this privacy policy.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Vimeo?

We also use videos from Vimeo on our website. This video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. Using a plug-in, we can display interesting video material directly on our website. Certain data may be transferred to Vimeo. This privacy policy explains what data is involved, why we use Vimeo, and how you can manage or prevent your data and data transfer.

Vimeo is a video platform founded in 2004 and offering HD video streaming since 2007. 4K Ultra HD streaming has been available since 2015. The portal is free to use, but content can also be published for a fee. Unlike market leader YouTube, Vimeo prioritizes high-quality content. The portal offers a wealth of artistic content, such as music videos and short films, as well as informative documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The goal of our website is to provide you with the best possible content, as easily accessible as possible. We are only satisfied with our service once we have achieved this. The video service Vimeo helps us achieve this goal. Vimeo offers us the opportunity to present you with high-quality content directly on our website. Instead of just providing you with a link to an interesting video, you can watch the video directly on our website. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has an embedded Vimeo video, your browser connects to Vimeo's servers. This results in data being transferred. This data is collected, stored and processed on Vimeo's servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system and very basic device information. Vimeo also stores information about which website you use the Vimeo service on and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered Vimeo member, more data can usually be collected, as more cookies may already be set in your browser. Furthermore, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while browsing our website.

Below we show you the cookies that Vimeo sets when you visit a website with integrated Vimeo functionality. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose of use: This cookie saves your preferences before playing an embedded Vimeo video. This ensures that your preferred settings are restored the next time you view a Vimeo video.
Expiry date: after one year

name: vuid
Value: pl1046149876.614422590112954991-4
Purpose of use: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years

Note: These two cookies are always set whenever you visit a website with an embedded Vimeo video. If you watch the video and click the button, for example, to "share" or "like" the video, additional cookies are set. These include third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose of use: This Vimeo cookie helps Vimeo remember your preferences. These can be, for example, a preferred language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuous_play_v3
Value: 1
Purpose of use: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiry date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280112954991-7
Purpose of use: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279112954991-3
Purpose of use: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose of use: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you, and to implement its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e., cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, its services are offered worldwide. The company uses computer systems, databases, and servers in the USA and other countries. Your data may therefore also be stored and processed on servers in America. Vimeo stores the data until the company no longer has a commercial reason to store it. At that time, the data is deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. This works slightly differently depending on the browser. Please note that after deactivating/deleting cookies, certain functions may no longer be fully available. You will find the relevant links to the respective instructions for the most popular browsers under the "Cookies" section.

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Legal basis

If you have consented to your data being processed and stored through integrated Vimeo elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the embedded Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy statement or cookie policy of the respective service provider.

Vimeo processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Vimeo uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Vimeo undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Vimeo’s standard contractual clauses can be found at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can find out more about the use of cookies on Vimeo at https://vimeo.com/cookie_policy, Information about data protection at Vimeo can be found on https://vimeo.com/privacy read more.

YouTube Privacy Policy

YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You can find more details further down in this privacy policy.
📅 Storage period: Data remains stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos into our website. This allows us to present interesting videos directly to you on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on your settings, various data is transferred. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing within Europe.

Below we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the most visited video platform with the best content. We strive to offer you the best possible user experience on our website. And, of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content alongside our text and images. Furthermore, the embedded videos make our website easier to find on the Google search engine. Even though we place advertisements via Google Ads, Google – thanks to the data collected – can only show these ads to people who are interested in our offerings.

What data does YouTube store?

As soon as you visit one of our pages that has an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, and technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact details, any ratings, sharing content via social media, or adding content to your favorites on YouTube.

If you aren't signed in to a Google Account or YouTube Account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. However, much interaction data cannot be saved because fewer cookies are set.

The following list shows cookies that were set in the browser during a test. We show cookies that were set without a logged-in YouTube account. We also show cookies that were set with a logged-in account. This list cannot claim to be complete, as user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y112954991-1
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the meeting

Name: PREF
Value: f1=50000000
Purpose of use: This cookie also records your unique ID. Google uses PREF to obtain statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube videos).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILLlvClZSkqGsSwI/AU1aZI6HY7112954991-
Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertising.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose of use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI112954991-
Purpose of use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in the United States. https://www.google.com/about/datacenters/locations/?hl=de See exactly where Google's data centers are located. Your data is distributed across the servers. This makes it faster to access and better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, some is automatically deleted after a limited period, and still others are stored by Google for a longer period. Some data (such as items from "My Activity," photos or documents, and products) stored in your Google Account remains stored until you delete it. Even if you aren't signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google Account. With the automatic deletion feature for location and activity data, introduced in 2019, information is stored for either three or 18 months, depending on your choice, and then deleted.

Regardless of whether you have a Google Account or not, you can configure your browser to delete or disable Google cookies. Depending on the browser you use, this works differently. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to your data being processed and stored through embedded YouTube elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) to ensure fast and effective communication with you or other customers and business partners. However, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

YouTube processes your data, among other places, in the USA. YouTube, or rather Google, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, they have a joint privacy policy. If you would like to learn more about how your data is handled, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe button on our website. You can usually recognize the button by its classic YouTube logo. The logo features the words "Subscribe" or "YouTube" in white lettering against a red background, with the white "Play" symbol to the left. However, the button can also be displayed in a different design.

Our YouTube channel regularly offers you funny, interesting, or exciting videos. Using the built-in "Subscribe" button, you can subscribe to our channel directly from our website, without having to visit the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process your data.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location, and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5112954991Y
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the meeting

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11295499195Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube videos).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and associate them with your YouTube account. This allows YouTube to receive information such as how long you browse our site, what browser type you use, your preferred screen resolution, and what actions you perform.

YouTube uses this data to improve its own services and offerings, and to provide analytics and statistics for advertisers (who use Google Ads).

YouTube Similar Audiences Privacy Policy

We also use the advertising tool YouTube Similar Audiences. The service provider is the American company Google LLC. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region.

YouTube processes your data, among other places, in the USA. YouTube is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information at:
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

In addition, YouTube – like Google – uses standard contractual clauses (= Art. 46 (2) and (3) GDPR). These templates provided by the EU Commission ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (e.g., the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, YouTube undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. The corresponding implementing decision and the standard contractual clauses can be found here, among other places:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of YouTube Similar Audiences in the privacy policy at https://policies.google.com/privacy.

Web design introduction

Web design privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details in the respective web design tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. We place particular emphasis on ensuring that content, subpages, and products are clearly structured and that you can find what you're looking for quickly and easily. To offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" includes all services that enhance the design of our website. These could include, for example, fonts, various plugins, or other integrated web design features.

Why do we use web design tools?

How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good and professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact nature of this data depends largely on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend reading the privacy policy of the tools used. This usually tells you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.

Duration of data processing

How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies as well as the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. As a general rule, data is only stored for as long as necessary to provide the service. If required by law, data can be stored for longer.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. However, some web design elements (mostly fonts) contain data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.

Information on specific web design tools – where available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as IP address and CSS and font requests
You can find more details further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at how this data is stored in more detail later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, saving data volume and being a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, making them protected. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Business owners and developers use Google's BigQuery web service to examine and manipulate large amounts of data.

However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change, for example, the design or font of a website.

Google stores font files for one year. Google's goal is to fundamentally improve website loading times. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=112954991 In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find more information about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=112954991While Google addresses privacy-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when Google Fonts collects it.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Fonts if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read more.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region. We have embedded the Google Fonts locally, i.e., on our web server – not on Google's servers. This means there is no connection to Google servers and therefore no data is transferred or stored.

What are Google Fonts?

Google Fonts, formerly known as Google Web Fonts, is an interactive directory of over 800 fonts that Google provided free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, to prevent any information from being transferred to Google servers, we have downloaded the fonts to our server. This way, we comply with data protection regulations and do not send any data to Google Fonts.

Online map services Introduction

Online Map Services Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP addresses, location data, search items, and/or technical data. You can find more details in the respective tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map on our website functions, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, it is our goal to offer you a pleasant time on our website. And your time is only pleasant if you can navigate our website easily and find all the information you need quickly and easily. Therefore, we thought an online map system would significantly optimize our website service. Without leaving our website, you can easily view route descriptions, locations, or even points of interest using the map system. It is also extremely practical, of course, that you can see at a glance where our company is located, so you can find us quickly and easily. As you can see, there are simply many advantages, and we clearly view online map services on our website as part of our customer service.

What data are stored by online map services?

If you open a page on our website that has an integrated online map function, personal data may be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also saved. If, for example, you enter an address to plan a route, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You may be on our website, but when you interact with a map service, this interaction actually takes place on their website. To ensure the service functions properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. As a general rule, personal data is only retained for as long as necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time; you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you carefully review the privacy policies of the tools you use.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy policies of the individual providers. However, this is usually only an example list and is not exhaustive.

Right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent at any time. The easiest way to do this is usually via the Cookie Consent Tool. However, there are also other opt-out tools you can use. You can also manage, delete, or deactivate any cookies set by the providers you use with just a few clicks. However, this may mean that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to reiterate this point.

Information on specific online map services, where available, can be found in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details further down in this privacy policy.
📅 Storage period: depends on the stored data
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to show you locations more accurately and thus tailor our service to your needs. When you use Google Maps, data is transferred to Google and stored on Google's servers. Here, we'll explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

Google Maps is an online mapping service provided by Google. With Google Maps, you can search for the exact locations of cities, attractions, accommodations, or businesses online using a PC, tablet, or app. If a company is listed on Google My Business, additional information about the company is displayed in addition to the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, highly accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful experience. By integrating Google Maps, we can provide you with the most important information about various locations. You can see our headquarters at a glance. The directions always show you the best and fastest way to reach us. You can access directions for routes by car, public transport, on foot, or by bike. We consider providing Google Maps part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address, and the latitude and longitude coordinates. If you use the route planner function, the starting address you entered will also be saved. However, this data storage occurs on the Google Maps website. We can only inform you about this, but have no influence. Because we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112954991-5
Purpose of use: NID is used by Google to tailor ads to your Google search. With the help of this cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. To identify the cookie NID, a separate test page was created that exclusively integrated Google Maps.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in the United States. For this reason, your data is increasingly stored in the US. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data across various storage devices. This makes it faster to access and better protected against any attempts at tampering. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data, introduced in 2019, information about location determination and web/app activity is stored for either three or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in your Google Account. Click "Data and Personalization" and then the "Activity Settings" option. There you can turn activities on or off.

You can also deactivate, delete, or manage individual cookies in your browser. This works slightly differently depending on the browser you use. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimise our online service. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests)However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“Processor” a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or individual that processes personal data on our behalf. Processors can therefore include, in addition to service providers such as tax advisors, hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

"Consent" any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: Typically, such consent is obtained on websites via a cookie consent tool. You're probably familiar with this. Whenever you visit a website for the first time, you'll usually be asked via a banner whether you agree to data processing. You can usually also configure individual settings and decide for yourself which data processing you allow and which you don't. If you do not consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e., not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“personal data” any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as an individual. This is usually data such as:

name
address
E-mail address
Postal address
Telephone number
birth date
Identification numbers such as social security number, tax identification number, identity card number or registration number
Bank details such as account numbers, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address for personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are also particularly worthy of protection. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
union membership
genetic data such as data obtained from blood or saliva samples
biometric data (information about mental, physical or behavioral characteristics that can identify a person).
Health data
Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“Profiling” any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves compiling various information about a person in order to learn more about them. Profiling is often used online for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.

Person responsible

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“person responsible” the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller." If we forward collected data to other service providers for processing, these are "processors." A "processing agreement" (DPA) must be signed for this purpose.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

"Processing" any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we refer to processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.

Closing words

Congratulations! If you're reading these lines, you've truly "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the length of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. Privacy policies usually sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant stay and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Privacy Policy created with the Data Protection Generator for Austria from AdSimple

Privacy Policy

Table of contents

Introduction and Overview

scope

Legal basis

Contact details of the person responsible

Storage period

Rights under the General Data Protection Regulation

Austrian Data Protection Authority

Data transfer to third countries

Security of data processing

TLS encryption with https

communication

Affected persons

phone

e-mail

Online forms

Legal basis

Data processing agreement (DPA)

Who are data processors?

Content of a data processing contract

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage duration of cookies

Right of objection – how can I delete cookies?

Legal basis

Webhosting Introduction

What is web hosting?

Why do we process personal data?

What data is processed?

How long is data stored?

Legal basis

World4You Privacy Policy

What is World4You?

Why do we use World4You?

What data does World4You process?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data processing agreement (DPA) World4You

Website Modular Systems Introduction

What are website builders?

Why do we use website builders for our website?

What data is stored by a modular system?

How long and where is the data stored?

Right of objection

Legal basis

WordPress.com Privacy Policy

What is WordPress?

Why do we use WordPress on our website?

What data does WordPress process?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data Processing Agreement (DPA) WordPress.com

Web Analytics Introduction

What is web analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Facebook Conversions API Privacy Policy

What is a Facebook Conversions API?

Why do we use the Facebook Conversions API on our website?

What data is stored by the Facebook Conversions API?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data does Google Analytics store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data processing agreement (DPA) Google Analytics